Video: The Present and Future of Marketing.
Did you know that in 2022 video made up 82% of internet traffic? In our increasingly digital age video has become a vital tool to reach customers that are spending more and more time consuming video content online. Video marketing uses video to connect you with your customers and define your brand in the public sphere.
If you are interested in using video to promote your business you're not alone, in 2023 91% of businesses used video as a marketing tool. The highest recorded since its tracking in 2016. So what makes video so superior to other forms of marketing?
Harnessing emotional connection through video
Video allows you to engage the emotions of your customers in ways other advertising can’t. Scientists have found that when we are being told a story chemicals like cortisol dopamine and oxytocin are released into the brain. This assists us in forming deeper connections and longer memories.
Improving SEO
According to the latest 2024 research by Forbes
Video helps you to stand out and get recognized by Google's search engines. The study also found that HD videos rank higher than lower-quality videos. Showing the importance of using professional video services that can best help you accomplish your vision.
Improved user experience
When it comes to explaining complex topics, video helps you break them down in simple bite sized pieces. Unlike a wall of text which can often be intimidating, video helps a user experience it in a linear way that's easier to understand and approachable.
A results driven powerhouse
With numbers like that it's easy to see the benefits that video has to any business.
Types of video content creation
Explainer Videos
Explainer videos are short form content that explains what your product or service is. They allow you to sell to the client in a more subtle and approachable way.
It also improves your SEO on google as more time spent on your page increases its SEO score.
Customer Testimonial videos
Customer testimonial videos are videos in which a customer demonstrates how using your product or service has helped them or changed their life for the better. An authentic testimonial video is a powerful marketing video connecting the real life experience of a previous customer to the potential customer watching it.
How-to Videos
A how to video demonstrates the use of your product. A short form video decreases complexity of bulky instructions. This in turn makes your product more approachable and easy to understand. It also provides customer support without you having to interact with the customer.
Live Streaming
Live streaming for conferences is a powerful tool that helps you connect with your customer base. It reaches more people than just video conferencing and builds brand loyalty through its interactive nature. It also provides very useful analytical insights to see what your customers respond to. Live streaming also opens the door to additional revenue streams through advertisements.
Event Videos
Event videos play a big role in promoting future events, documenting the event and drawing in sponsors and vendors. The use of video in events can drive up ticket sales for future events and allows the event to stay in the public consciousness for longer. A well crafted event video doesn’t just document, but crafts a vision and narrative that can reach a global audience.
Animated Videos
Animated videos are a cost effective way of improving your SEO and explaining complex concepts simply. Animated videos have universal appeal and high retention rates. They are versatile and can be used on websites, social media, presentations, or email campaigns.
User Generated Content
User generated content are videos produced by consumers mostly with smartphones and shared on social media websites. Popular websites for this include Tik-Tok, Instagram, Facebook, or Youtube. User Generated Content gives credibility and authenticity as they originate from the customer themselves.
Video Content best practices
Keep it short and engaging.
Latest statistics show that short form video content has up to 250% more engagement than its long form variation. 66% of people will watch a whole video if it’s less than a minute long. In today's digital age of short attention spans, shorter content is king.
Use Clear messaging
Clear and concise messaging helps you get the point of your video across to your customer. While confusing and disorganized video leads to frustration. How your content makes your customer feel is just as important as the points you are trying to demonstrate.
Create a Compelling Story
Creating a compelling story is vital to causing an emotional connection with your audience. As we demonstrated earlier in this article emotions lead to longer memory processing in the brain. Therefore a compelling and moving story sticks with audiences longer. A well crafted professional video creates prestige and humanizes your brand for your consumers.
Use high-quality audio and video
This leads me on to my next point. High quality video and audio is paramount in video advertising. A professionally made video allows your company to come off as competent, put together, and professional. All things a company should strive for. It also legitimizes your company in the public sphere.
Use Captions for SEO
Captions are a wonderful tool to reach the hard of hearing and are an important factor in videos for SEO rankings. A caption text file is referenced by search engines to understand what your video is about and provides it more opportunities to be discovered. 80% of consumers also say that they are more likely to watch an entire video that contains captions.
Include A Clear Call to Action
What do you want the viewer to do after watching your video? This is an important question to ask when coming up with a marketing video. A strong call to action turns the viewer from a passive watcher into an active engager. Your call to action shouldn’t be left as an afterthought but as a crucial part of the planning process.
Conclusion
To recap: video is a powerful tool for SEO, gaining brand awareness, and driving conversions. We will only see the world be more and more engaged with online video as time goes on. It is crucial to start looking into it with your business to help raise awareness and generate leads. If you would like to learn more about how video can help you and your business contact The Film Crew today for a free consultation. We are here to listen to your needs and provide solutions. The Film Crew Company is your one stop shop for all your businesses video needs.
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